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Deferred · placeholder

Voice & tone

text+ illustration. A warm, hand-drawn welcometext+ illustration. A warm, hand-drawn welcome, dark

How the brand sounds. If Illustrations are the visual half of the personality, Voice & tone is the verbal half. And it’s ours too. Captured here so the structure is ready; not built out yet.

Personality (captured, not yet a spec)

Section titled “Personality (captured, not yet a spec)”
  • Cercano: “Tu número, listo.” not “Su línea ha sido aprovisionada.”
  • Simple: “Llama gratis.” not “Servicio de voz sobre IP sin coste.”
  • Cálido: “Bienvenido, nos alegra verte.” not “Registro completado.”
  • Optimista con chispa contenida · Honesto: “Este número gratis puede caducar si no lo usas.”

Tone shifts by context: warm and playful in onboarding, plain and calm in utility screens, clear and honest in limits, errors and billing.

Deferred. This feeds the per-component writing & editorial rules when built. Don’t expand it until it’s reopened.