Writing & editorial

How the product speaks. text+ is close, simple and honest. So the words follow. This page will hold the shared microcopy conventions that every component’s Editorial section points back to, instead of repeating them.

Deferred foundation. Voice & Tone is intentionally not built yet. The direction is captured and this page is a placeholder so the structure is ready when we pick it up. Don’t expand it until it’s reopened.

The direction (captured, not yet a spec)

• Cercano: “Tu número, listo.” not “Su línea ha sido aprovisionada.”
• Simple: “Llama gratis.” not “Servicio de voz sobre IP sin coste.”
• Cálido: “Bienvenido, nos alegra verte.” not “Registro completado.”
• Honesto: “Este número gratis puede caducar si no lo usas.” not vague fine print.

Tone shifts by context: warm and playful in onboarding, plain and calm in utility screens, clear and honest in limits, errors and billing.